Research reports
AOL Advertising works with agency and marketer partners to conduct original research that answers key marketing and industry questions. Here are a few of our current white papers.
Consumers Who Share
AOL recently completed an analysis of its “social consumers” – AOL and Huffington Post users who actively share content such as links, articles, and videos with friends. The results overwhelmingly show that our socially active audience is more valuable than the average Internet user.
Pictela Moat Study
In 2011, we learned that the IAB Portrait (aka Devil) outperforms standard size units across metrics, including Interaction Rate, Engagement Rate and Video Play Time. But how would the Portrait unit fair when being compared to other large formats? Could the Portrait outperform Custom Rich Media and animated Flash 300x1050 units?
Top 10 for ’12
Didn’t get a chance to go to CES? Or you went, but there were so many exhibitors and products, you’re not sure what you saw – or what it means for 2012?
Quality Counts
At AOL, we’ve done a lot of work looking at the way consumers interact with content and advertising. Our new study explores the relationship between the two, and asks if quality content improves ad performance.
Create Engaging Ads
No one admits to clicking on banners. Still, there’s a group of people who do, in fact, interact with online advertising. But who are they? And how do you reach them?
Original Video Viewers
The original video space is a bit like mad science, with marketers, agencies, and content creators all looking for the secret formula for engaging audiences.
The Evolution of Digital Marketing
This study set out to prove that the IAB Portrait unit (aka Devil) will cut through ad blindness, improve emotional connection, contribute towards positive ad effectiveness, and increase purchase intention. The results: IAB Portrait ads raise ad effectiveness to an entirely new level.
The All-American Road Trip
While travel marketers have traditionally focused on people who fly for vacations, 85% of US leisure travelers drive to their destination.
Content is the fuel of the social web
This study from AOL and Nielsen investigates the overlap between content and sharing to answer the question: Does content fuel the social web?
A Better Brand Online
To help you make the most of your digital dollar, we've pulled together insights from our original research on 6+ key ingredients for building a successful online brand, including social media, video, email, ad formats and more.
Styles of Influence
This presentation looks at new segmentation research that focuses on how women identify themselves, share content, and influence the people around them.
Recipe Evolution
This study looks at the increasing popularity of cooking sites, how they affect people's daily lives, and how brands can be a part of it.
Content Consumption
Do authorship and originality really matter? Why do users choose one brand of content over another? How can online publishers create brands that users care about? Find out in this study.
Women and Retail
Women are the most complicated consumers on the planet. They control $4.3 trillion, roughly 73 percent of US household spending. And they do it all while juggling work, home and family life. It should come as no surprise, then, that 40% shop online during work hours.
Hispanic Cyberstudy
Given the remarkable growth of the Hispanic population, AOL wants to help marketers and agencies understand this dynamic market in order to improve advertising performance.
