StudioNow Introduces WorldView: A New Way To Gather Consumer Insights With Video

Today StudioNow introduced WorldView – a quick and innovative way for clients to gather insights from real consumers in targeted markets using the power of hyper-local video.

This high-impact video solution leverages face-to-face consumer interviews to gather specific opinions important to our clients, allowing them to not only get answers to questions, but to witness things like body language, facial expressions and tone of voice that can truly bring insights to life. 

The product was developed after hearing a common need from clients for first-hand market research and strategic opinions they could use to either guide a video content strategy or use as actual content for publication.

Here’s How It Works:

• Our client selects specific geographic locations from across the globe based on which markets are important for their objectives.
• They craft specific questions (what would they like to ask consumers in the indicated markets?  What information are they trying to uncover?), and choose light demographic targeting (women, moms with kids, coffee drinkers etc.)
• StudioNow rapidly deploys filmmakers in the selected areas and recruits consumers to answer the client-supplied questions. The interviews are captured on video.
• The videos are edited and delivered on an innovative map-based interface, allowing the client to see the best overall results and drilled-down video footage by city, person and question. We also provide all raw footage so the client can dive even deeper into responses. 

1. Check out this example to get an idea of how WorldView can be used. 

For more information contact David Mason, CEO, StudioNow. David@StudioNow.com